Executive – Digital Marketing Full Time NEW

Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita’s, and McCain.

What you’ll be doing:

The GMG Corporate Communications team at the People’s Department is seeking a highly skilled and self-motivated Digital Marketing Executive – reporting and working closely to the Content Manager – with a strong focus on community growth and digital campaign execution across social media, website/SEO, and paid media. This is a performance-driven role, where success is measured by the quality and volume of leads generated. The ideal candidate is a strategic and analytical thinker with a hands-on approach to land support in campaign management and the ability to work both collaboratively and independently across multiple digital platforms.

Key Responsibilities:

• Content Creation, Website Management and Optimization
• Developing engaging content (blog posts, website copy, social media updates, etc.) and ensuring it’s optimized for search engines and user experience.
• Support with website content execution and optimization to enhance user experience and performance.
• Collaborate with the SEO team to develop and manage blog content that enhances organic traffic and engagement.
• Work together with external parties, such as digital agency to support with content angles and execution Google Ads, and others.

Offline Marketing & Stakeholder Outreach

• Establish and nurture strong relationships with stakeholders and suppliers.
• Conduct market research and competitor analysis to identify opportunities and refine marketing strategies.

Data Analysis & Reporting

• Track and analyze lead performance metrics to assess campaign effectiveness.
• Provide data-driven insights and recommendations for optimizing marketing strategies and brand positioning.

Collaboration & Strategy Development

• Work closely with the Content Manager to develop and refine digital marketing strategies.
• Collaborate with the Graphic Designer and Senior Videographer & Photographer to produce engaging digital content.

Technical/Functional Competencies:

Technical Expertise:

• Proficiency in Google Ads, Meta (Facebook & Instagram Ads), and LinkedIn Ads.
• Understanding of SEO, lead conversion strategies, and digital analytics tools.
• Experience in audience targeting, A/B testing, and performance optimization.

Marketing & Communication Skills:

• Strong content creation abilities for lead generation campaigns.
• Analytical mindset with the ability to assess and improve lead quality.
• Excellent communication skills for managing relationships with partners and agencies.

Educational Qualification:

Graduate Degree in Marketing

Experience:

• Total 6 years of experience with minimum 2 years of hands-on experience in digital marketing, including social media, website management, SEO, and SEM.
• Previous experience on either Client or Agency side.
• Experience in working and managing external agency and cross-collaborating with various business functions.

Why Join GMG?

At GMG, we’re dedicated to nurturing a vibrant, inclusive, and engaging work environment that promotes growth, innovation, and well-being. Join us in our mission to inspire victories that make the world better – for our team, our consumers, and our communities.

If you’re seeking a challenging role where you can make a significant impact, we’d love to hear from you. Apply today to become a part of our journey.

What we offer:

• An opportunity to become part of diverse teams with international exposure
• Comprehensive family medical insurance
• Family residency sponsorship and flight allowances
• Up to 30% discount in our premium retail sports brand stores
• Up to 20% discount in our pharmacy chain