Digital Marketing Manager Full Time

In this role, you will own and optimize multiple digital channels—primarily Meta, but also additional paid platforms—to drive revenue growth and measurable returns. You’ll aggressively test creative concepts and messaging, leverage data-driven insights, and coordinate closely with design and cross-functional teams. By blending full-funnel thinking with an understanding of attribution nuances, you’ll steer campaigns from prospecting to conversion, ensuring optimal ROAS and sustainable growth.

Compensation: Competitive salary range of AED 20,000 – AED 35,000/month based on experience and qualifications, with opportunity for up to 10% performance bonus, all tax-free. This transparent range represents our full compensation spectrum, with specific offers determined by relevant experience and demonstrated expertise.

Responsibilities:

• Launch, optimize, and scale campaigns across Meta, Google Ads, YouTube, and other relevant digital platforms.
• Conduct ongoing A/B tests on creatives, messaging, and audience segments to uncover winning strategies and drive sales.
• Manage campaign performance using advanced attribution models; leverage data to refine strategies, measure success, and improve ROAS.
• Oversee prospecting, retargeting, and conversion campaigns; work with design teams to align ad-to-landing-page experiences.
• Take end-to-end ownership of paid media performance, focusing on key KPIs like ROAS, CPA, and conversion rate.
• Partner closely with design and content teams to develop on-brand, high-conversion creatives for multiple platforms.
• Stay informed about DTC funnel trends, platform updates, and emerging paid channels to maintain a competitive edge.

Required Skills:

• 5+ Years of Experience: At least 2 years managing Meta campaigns for D2C brands; proven success driving revenue across multiple digital channels.
• Hands-on knowledge of Google Ads, YouTube, and other performance marketing platforms, with a track record of meeting or exceeding ROAS goals.
• Proficient in campaign tracking, attribution analysis, and data interpretation to take strategic decisions in campaign optimization
• Experience optimizing funnels from initial awareness through conversion, including ad-to-LP optimization.
• Ability to ideate compelling ad concepts and guide creative assets, working effectively with design teams.

Beneficial Skills:

• Mattress, furniture, or home goods sector background.
• Experience with programmatic channels, TikTok Ads.
• Familiar with automated ad creation tools and DCO.
• Experience creating and optimizing video content for social and search platforms.
• Knowledge of Meta Shopping features and other social commerce integrations.